Although Tony Schwartz‘s book was published 28 years ago, in my opinion, is still relevant to the present situation where the media plays an extremely important and very crucial in the social life of the human. Social media like Facebook, Myspace, and Twitter greatly affected the social life of modern humans today.
“Who controls the media, he will rule the world,” in my opinion, is a correct statement. It means that, as intelligent human beings, we must be brilliant in choosing which information from the media is essential, useful, and honest.
Sometimes the intention of news is not to educate but to propaganda, directing public opinion and also aims to power. For the latter, clearly that the media used for the game of political power. Politicians need popularity, and the media is a tool for them: the news lies and nonsense. Sometimes just exaggerating things that do not need to be reported. Exaggerate the achievements that are not achievements. This phenomenon is also found in the academic world in universities, which should be honest and wise. Therefore, common sense alone is not sufficient to absorb the news; the wisdom to see the context of the story is also required.